About Us
Helping associations earn a stronger place in members’ lives.
ContentOvation helps associations make their value visible, deepen engagement, and create opportunities for growth.
We focus on associations because they bring people together to accomplish things they could never do alone. They help professionals learn from one another, give industries a collective voice, and transform shared knowledge into progress. That work deserves to be valued and supported.
Experience that shapes how we think.
Our roots are in journalism and B2B media, where we learned to build audience loyalty by understanding what people care about and deepening our relationship with them over time.
That experience shapes the questions we ask: Where does your association make the biggest difference in members’ lives? What would help more of them experience that value?
We bring the same audience perspective to how we communicate member value, design digital experiences, and develop programs that deepen member engagement and support revenue growth.
Meet the people behind the work.
Jamie Green
Founder & President
Jamie’s career has centered on understanding professional communities and building media businesses that serve them. Before founding ContentOvation, he led content strategy and editorial operations at major B2B media companies, where he also built internal marketing agencies that collectively generated more than $30 million in annual revenue.
Jamie helped launch and grow B2B media websites that became the largest in their respective markets, including insurance, employee benefits, credit unions, financial services, and the legal profession. Under his leadership, editorial and creative teams grew audiences to reach millions of professionals and earned more than 30 industry awards for excellence.
Today, Jamie works with association leaders to understand what is changing for their organizations and decide where to focus their efforts. His work helps associations connect what members need with what they offer, strengthening the relationships that support engagement and growth.
Elizabeth Galentine
Director of Content
Elizabeth leads editorial development at ContentOvation, using her storytelling skills to bring association expertise and member experiences to life.
She previously led media brands serving professionals in employee benefits and wholesale distribution. Under her leadership, editorial teams earned dozens of awards. She has also helped global brands develop digital marketing campaigns to reach professional audiences and generate business.
Today, Elizabeth helps associations develop strategic content campaigns that make the value of membership clear and help members put their benefits to use. These campaigns support retention and give prospective members compelling reasons to join.
Michael Smagala
Director of Digital Strategy
Mike leads digital strategy at ContentOvation, combining audience research with design and technology to help associations improve how they reach and serve members.
His background spans magazine design and digital marketing, including the development of large websites for national and international organizations. He has led design and development teams and brings more than 20 years of experience.
Today, Mike helps associations build the digital infrastructure and user experiences that make member engagement easier and support long-term growth.
How we work with your team.
Your team knows your association. We work alongside them, bringing editorial, marketing, and digital expertise to priorities your staff may not have the capacity to take on alone.
We start by agreeing on the goals and where your team's input matters most. Then we manage the work from planning through delivery, coordinating the specialists and details along the way. You stay involved in the big decisions, with a partner who takes responsibility for keeping the work moving.
What’s on your association’s agenda? Let’s discuss what we’ve seen working for other associations and how you could apply those ideas to strengthen engagement and drive growth.